Pay-per-click (PPC), also known as cost per click (CPC), is an internet advertising model used to direct traffic to websites, in which an advertiser pays a publisher (typically a website owner or a network of websites) when the ad is clicked.
What is Pay Per Click?
PPC Advertising is a great tool to use, when you need to drive traffic to your site. And you need it right now!
PPC click advertising can generate traffic right away.
Literally, spend enough, you get top placement and you potential customers will see your website first! However, this might be very tricky.
With poor user experience on your website (check my blog where i explain what t do, to have user friendly website) , you can spend fortune on Paid Advertising and no result will show up.
By the result, i mean high conversion rate, significant increase of ROI ( Return on Investment) and Revenue.
My strategy is : before you start paid advertisement ( Google AdWords PPC) campaign , make sure you are ready, make sure your website is Search Engine Optimized, and Conversion Rate Optimized, before you start spending money on paid advertisement.
PPC is simple. Search engines like Google and Bing allow to buy listings in their search result. With Google AdWords you can generate traffic within a few minutes of creating an account. But very important, to set up an account and marketing ( paid search results) campaign correct. You will find a lot of information about Paid Search Results on my website, in my blog. In case you will need some more professional help, send me a request.