Google Analytics is a freemium web analytics service offered by Google that tracks and reports website traffic. Google launched the service in November 2005 after acquiring Urchin. Google Analytics is now the most widely used web analytics service on the Internet. Google Analytics is offered also in two additional versions: the subscription based Google Analytics 360, previously Google Analytics Premium, targeted at enterprise users and Google Analytics for Mobile Apps, an SDK that allows gathering usage data from iOS and Android Apps.
What is Google Analytics?
Digital Analytics ( Google Analytics ) is the analysis of qualitative and quantitative data from your business and the competition to drive a continual improvement of the online experience that your customers and potential customers have which translates to your desired outcomes ( both online and offline).
Yes, that is the definition.
But, in other words, Google Analytics is a tool. A tool to measure everything related to your website traffic, conversions, user experience etc.
Google Analytics is a piece of code, that you implement to you website code.
That will show all the date, according to....whatever you want to measure.
Measurement strategy is very important .
Managing and implementing infrastructure for collecting data may require some time and effort, people, process and technology.
You will need someone who understands business objectives and strategies, someone who understands analytics and someone with technical skills, who can implement an analytics tools.
I am Google Analytics Certified, email me for more information.