In its broadest sense, every email sent to a potential or current customer could be considered email marketing. It usually involves using email to send advertisements, request business, or solicit sales or donations, and is meant to build loyalty, trust, or brand awareness.
What is Email Marketing?
Email Marketing is an opportunity to reach customers directly via electronic mail. Email marketing is one of the most popular components of Digital Marketing (Inbound Marketing). Some statistics : Email Marketing has a Marketing Return On Investment ( ROI ) 4,300%!
Every dollar you spend, will give you 43 dollars revenue! Sounds amazing and pretty simple, right? The trick is, that it is not THAT easy.
Here is why :
Emails can be much richer than just a plain text. I am sure you saw thousands of emails, that you deleted without even reading it. But! There were few of them, that have cached your eye, and probably you clicked on the link provided, to visit a website.
Did you ever thought about why we delete some emails without reading, but others catch our attention - we read, and visit websites?
- Determine your audience
-Segment your contacts
-Send right email at the right time
There are basically 4 things you need to remember, to write a good email ( email that will be read by potential customers )
1. Define a clear goal for your email
2. Personalize where appropriate
3. Focus on engagement
4. Test and analyze.
Email Marketing is a very powerful tool, if you know how to use it and how to implement this tool into your Marketing Campaign. Email me, if you feel you need help with Email Marketing Campaign!