Strategic marketing and business process focused on creating and distributing valuable, relevant and consistent content to attract and retain a clearly defined audience and ultimately to drive profitable customer action.
Source HubSpot Academy
What is Content Marketing?
Content is King. That is what marketers say about Content.
Content marketing is essential to build visibility and reputation of your company/brand.
When Content Marketing is done correctly, that helps to create a relationship with your audience , which leads to trust.
Content is the message that your content marketing strategy delivers. It is an art of communication with your prospects. Content Marketing is the best way to obtain high quality links, which will help to drive strong Search Engine Optimization Results.
Content Marketing aim is to :
- Attract people
- Convert them into Leads
- Help to close them into Customers
- Delight Customers.