Keyword density….Let’s talk about what is keyword density today.
"Keyword density is the percentage of times a keyword or phrase appears on a web page compared to the total number of words on the page. In the context of search engine optimization , keyword density can be used to determine whether a web page is relevant to a specified keyword or keyword phrase.»
Sounds easy….but the main question here is….what is the %?
How many times should I repeat keywords in my content?
Shall I have a content that consists ONLY of the keywords?
And the answer is NO! Please, don’t do so!
Because if you do so, Google will see it as a Keyword stuffing.
Next question is : What is Keyword stuffing?
"Keyword stuffing is a search engine optimization (SEO) technique, considered webspam or spamdexing, in which a web page is loaded with keywords in the meta tags or in content of a web page in an attempt to gain an unfair rank advantage in search engines. Keyword stuffing may lead to a website being banned or penalized on major search engines either temporarily or permanently.»
So, how can we create a good quality content without keyword stuffing but visible and understandable for Search Engines?
The technique seems to be pretty easy. You have a good relevant useful content which has some keyword to help search engine to understand and rank your content. What is the percentage ? Does the formula exist? Yes, it does exist :
(Number of keywords/Total amount of words) * 100
Using this simple formula, you can easily figure out of your keyword density.
Next question is….What should it be? What is the right percentage?
And the answer is….There is no magic number. How frustrating is this ? ))) It really is.
There are different types of keywords , but will say only about 2 types.
First one is a SHORT TAIL KEYWORDS.
Basically is is one keyword or a keyword phrase that consist of two keywords. Usually they are very competitive . Difficult to rank for. But, this type of keywords you can use in your content quite frequently and the content will be still readable.
Second one is a LONG TAIL KEYWORDS.
They are less frequently used.
They are difficult to predict.
BUT! The majority traffic comes from long tail keywords.
Because phrases are often more specific. That is why they have higher probability of conversion. Less competitive keywords rank higher and attracts more traffic.
Only 30% of traffic comes from popular search overall. 70% comes from long tail keywords.
Let me give you an example.
Short tail keyword - «Textbook Rentals» We consider it as a ‘head term’. It is very competitive and has a very high search volume.
Mid tail keyword - «Online Textbook Rentals»
Long tail keyword - «Rent College Textbook Online» Easy to guess and optimize around.
In this exact example with the long tail keywords we have 4 targeted keywords with one long tail key phrase.
Why did I go into these details? Because of the magic number of keywords that doesn’t exist! The trick is, to use keywords and avoid keywords stuffing. Short tail keywords might be used more often then long tail keywords , that is quite obvious. However long tail keyword work much better.
Here is a question for you…
A client comes to you, and asking to rank in Google for 3 000 keywords.
His website is about swimming pools and consists if 6 pages. With almost no content. What is your answer gonna be?
Thanks for reading this article guys and your interest in white hat SEO!
See you all online! :-)