There is a lot of information about search engine optimization (SEO), so to save you time, my article provides a summary about SEO, how to successfully achieve SEO and why it is important.
Every day, I receive requests for SEO Audits and see the same errors being repeated in SEO. So based on my experience, I have provided you with the 10 most common mistakes seen by me on a daily basis.
- POOR CONTENT
- ANALYTICS IS MISSING
- SITEMAP IS MISSING
- BROKEN LINKS
- ROBOTS.TXT FILE IS MISSING
- DESCRIPTION IS MISSING, OR DESCRIPTION IS WRONG
- H1 TAG IS MISSING
- TITLE TAG IS MISSING OR REPEATED
- 404 ERROR
So often, content is taken directly from Wikipedia or from other websites. There are too many websites that don’t hold any content value for visitors. Don’t make this mistake. If your content is not valuable, not original, it will simply referred to as, ‘internet garbage content’ and you will never earn the Authority and the result being that you will never be ranked well in Google and you will have wasted your time.
If you would like to understand more about content value then more details can be found in the Content Marketing section of my website.
Two common methods used by people to see how many people visit their website are counting and ratings. In reality what you should use is a GOOD ANALYTIC SYSTEM that will enable you to see the right results from your hard efforts and again save you valuable time and ultimately money.
A sitemap is not just a page that allows visitor to find the information they need on your website, but is also a tool that can affect the quality and speed of indexing of your website by Search engines. So with a missing sitemap, pages that are deep within your website structure may stay invisible to search engines forever.
Non-existent pages on your website will annoy your visitors and they quickly leave.
Search Engine robots are lazy, so don’t let them decide on which pages on your website should be indexed. Take back control and tell them what they should be indexing. It will definitely be faster and easier for everyone.
The description is the text that is easily seen in the search results. Although it doesn’t directly affect SEO it can raise the click through rate. Which is very important. Therefore, the description should be unique to each page of your website. And MUST be relevant to the content.
Does your page have a title? Here is a simple trick to give more information to Search Engine bots! To them that your content is relevant and has good site structure.
Give a unique title to each page of your website. Repeat titles are of no interest to Search Engines because for them it means that your content is duplicated, or not relevant to the search query.
Don’t lose your authority!
The transportation company that delivers your products to customers linked to your website? No? Then delete the link from your home page. If, Yes they did, then mark them as a partner, in the partner section of your website.
This shows your visitors that a page is not found or missing. So design your 404 page properly with the menu and option to go back, or choose from the similar products. This will keep the visitors on your website.
These are the common mistakes that won’t allow your website to rank well and gain Authority with the Search Engines. They may seem like small things, however they will crucially affect your SEO.
With my experience doing SEO audits these are the 10 most common and simple made.
So avoid them and keep your website helpful and relevant to users.
Good luck, see you online!